New Hampshire: Live free or die: New Jersey: Liberty and Prosperity New Mexico: Crescit eundo (Latin, "It goes by growing") New York: Excelsior! (Latin, "Ever Upward!") North Carolina: Esse quam videri (Latin, "To be, rather than to seem") North Dakota: Liberty and union, now and forever, one and inseparable / Strength from the soil
Flag of New York: 1778: Seal: Seal of New York: 1778: Coat of arms: The Coat of Arms of New York: Motto: Excelsior (Ever upward) 1784: Nickname: The Empire State: 1784: Slogan "I Love New York" (official) 1977I Love New York (stylized I NY) is a slogan, a logo and state song that are the basis of an advertising campaign and has been used since 1977 to promote tourism in the state of New York, including New York City.
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